King of Spirits

Everything about this liquor screams thujone marketing. The smell is very antiseptic. In fact, I'd probably use this more for cleaning wounds than to drink. All of the talk about 'effects' are nothing but hype. The color is its only redeeming value, and that's only because it's not artifical looking. No louche whatsoever. The taste is nothing but bitter, and will last in your mouth for hours if left to its own devices. If you see it on a shelf somewhere in Europe, walk away. Just walk away.